Beware of QR code scanability

Posted by Ralph  |  May 24, 2013

QR code scan success study resultsArtistic, colourful, customized QR codes: You have probably seen them, mostly in advertisements and posters. Though they may look more appealing to the eye (for some people), after checking out the results of this ongoing study by the Automatic Identification and Data Capture Lab at Ohio University, you’ll quickly realize that custom QR codes are something that should be avoided. The last thing you want to do is reduce the potential reach of an information campaign or a call to action (like a polltogo¬†feedback poll); accessibility on as many devices as possible is key. The moral of the story: Keep it simple, use plain QR codes, in black and white, pointing to short URLs (to keep the “grain” of the QR code large).

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