polltogo in Market Research?

Posted by Ralph  |  April 19, 2012

Yes, it’s possible.  In fact, it turns out that polltogo presents certain advantages!

To be honest, when we started working on polltogo, we hadn’t anticipated that our platform could be useful in this field, surely full of other more advanced or existing solutions… But time and again, while we have been out giving talks or pitches related to polltogo, some of the people coming up to chat afterwards would want to talk about “real” polls. When many people use the word “poll” they automatically think of political polls (typically run by Gallup, Harris, Ipsos, et al.), even more so this year in the US & France; both countries have upcoming presidential elections and poll results are constantly in the media.

After some investigation, meeting with experienced market researchers and attending some conferences (most recently, the Printemps des Etudes, in Paris), it seems the polltogo platform could be a good fit in certain types of studies; in particular, quantitative studies designed to have a mobile component, but also certain types of qualitative market research, such as those using a random probability sampling approach.

The polltogo platform fits in between SMS, which has limited possibility for interactivity, and native applications, such as iPhone apps, in which the sky is the limit in terms of functionality, but which are inherently limited to one device family and require an app download as a prerequisite for participation.  As one market researcher recently told his conference audience: “Apps are problematic. It’s best to use a multi-platform solution.” Being cross-platform, or platform agnostic if you prefer, has been the mission of polltogo from day one. It sometimes means sacrificing whiz-bang graphics and spending time testing on older, so-called “feature phones”, but it’s worth it! When a potential participant is prompted to particpate in a mobile poll, whether via a QR code, a link on a mobile website, or with a URL sent by SMS, it has to work.

The other reason, it turns out, that polltogo could be ideal for certain types of market research is the platform’s ability to ensure that submissions are only accepted from participants within a predefined, precise geographical location (patent pending; not yet available on the public-facing polltogo implementation).

Sounds interesting? Drop us a note.

Co-founder interviewed by LeWeb

Posted by Eric  |  November 25, 2011

My Inspirapps co-founder, Ralph, was asked by the LeWeb conference organizers to tell his story about how our little startup and polltogo can trace its origins to last year’s big LeWeb event. He came as a PhD student from Toronto to LeWeb’10… Well, I’ll let him tell you the story on the LeWeb blog!

Live interaction for art galleries

Posted by Eric  |  October 21, 2011

The fun part with polltogo is that even if it’s primarily targeted at speakers, teachers, event organizers, speakers, etc., i.e. people who need to interact with their audience live, it can also prove useful in many other situations. One usage we did not really anticipate when we started working on polltogo: offering visitors the possibility of leaving their impression and comments while standing in front of a piece of art when visiting a museum or an art gallery/show.

That is precisely what two French galleries recently did on several occasions. The first one, the BAM Gallery in Toulouse (in the South of France), had an exhibition dedicated to QR Codes — quite logically, they used QR codes to link to their polltogo polls. The second gallery is located in Paris: the famous Galerie W, in the Abesses area.

Galerie W is also taking part in an art event by the Seine called “Chic Today” and has chosen to use polltogo for two of their pieces: one is a live comic strip (people who face the piece are filmed by a camera and become automatically part of a comic page — like this guy in the photo), and the other one is a huge board that says “Ma langue au chat” which is the French expression to indicate that you don’t know, and can’t guess, the answer to something (i.e., “I give up!”). Galerie W posted QR codes next to both pieces so that visitors can answer a quick poll and leave their comments on the spot. Want to try, even though you’re not there? You can (though it’s not as much fun as being there!) here: p2.gg/zr for the comic strip, and p2.gg/7n for the other one.

Student engagement in the classroom

Posted by Ralph  |  October 6, 2011

(photo credit: flickr/velkr0)

Coinciding with the “back to school” season in many parts of the world these past few weeks, we’ve happily noticed some usage of polltogo by educators. Some notable hot spots have been universities in Ontario, Indiana and Texas.

Though there is little consensus among academics as to how to define engagement, one thing is easy to agree on: participation — asking or answering questions, sharing opinions, etc. — breeds better persistence and performance in learning. [reference]

This is one area where we think polltogo can be quite useful: a weapon in the teacher’s arsenal to help combat disaffection in the classroom.

Here are some ideas of how to use polltogo to increase student engagement in the classroom:

  1. A pop quiz to check if students are understanding new material [e.g., a multiple choice polltogo]
  2. A tool to get honest feedback, such as “Do I need to spend more time on this topic?” [e.g. a yes/no polltogo with comments]
  3. A method for students to ask questions without fear of embarrassment for asking a “stupid question” (since their votes & comments are anonymous) [e.g. a feedback polltogo]
  4. A way to promote cognitive reinforcement of material taught in class. For example, one could give a polltogo at the end of class for students to take with them on their phone as they leave to go walk to their next class, to lunch, etc.

What are some of your ideas? Have you used polltogo in your classes? Leave a comment below or tweet us your usage tip.

So what is this .GG about anyway?

Posted by Ralph  |  August 23, 2011

Guernsey

(photo credit: States of Guernsey, 2011 Visitors Guide brochure)

As we have now truly launched this week — out of beta, but still constantly working to improve — we are naturally receiving more queries. A fun one was about the short URL that our system assigns to each created polltogo poll. The shortened web link is, of course, to facilitate sharing in an SMS, a tweet, etc., and to make it faster to type on an older cell phone’s keypad. (Yes, even older mobile phones, if they have data or even WAP access, can be used to vote on a poll.)

But why p2.gg?

The easy answer is that there is no .GO! So .GG seemed like the next best thing. (Verbally, I guess it could work out to: “poll to go-go“!) It’s the top-level domain name for the beautiful island of Guernsey in the English Channel, just off the coast of France [link: official tourism bureau]. It’s the island where Victor Hugo lived in exile about 150 years ago. Thus, there’s no need to worry, we didn’t have to bribe any dictators or support any questionable regimes to get our domain name!



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